How to Optimize Images for Web and Performance

When the World Wide Web appeared, the only content people referred to as text. Even today, many people see content as text.

However, with the development of new technologies and various changes in search engines, the content of the term has evolved to include rich media such as video, PDF files, and images.

In today’s competitive world, you need to take advantage of every advantage you may get from your competitors. At the moment, one gets to know the results of a blended search where one can see texts in addition to pictures, videos, and other features together. As a result, you can not ignore images if you have a business.

Users are becoming increasingly impatient with a combination of web and mobile devices. Visitors become increasingly irritated when the website is slowly working. This is why it is important to improve web image optimization. This can help you address both rich media integration issues with text and improve the speed of your site.


Depending on the context, the image enhancement can contain two meanings. In compression, optimization refers to using a smaller or more compressed version of the image in a more appropriate format without losing it visually.

asian girl and laptop


From the SEO point of view, it refers to helping search engines link the keywords to the site with the images used. If images are optimized, they will appear in image search results when users search for relevant keywords.

How to improve images?

Choose the appropriate shape.

There are different types of image formats available. Some of these formats are suitable for Web, such as GIF, JPEG, PNG, and so on. However, each of these formats will deal with the elements of the image differently. The first step in the image optimization process is to choose the appropriate format for your image.

Save to Web

If you create images in Photoshop, you have the option to save to the Web instead of just saving images to your system. If you save to the Web, you can choose the format in which you want to save the image and the level of optimization. You can also preview the image before saving to ensure that it does not lose quality.

Do not scale images

When images are saved in large sizes, many developers measure images while encoding pages rather than resizing them to page dimensions. As a result, the larger image must be loaded onto your server before resizing and displaying it on the screen.



This will slow the image and location. Therefore, the image must always be saved according to the size of the final display and should not be resized.

Rename the file intuitively.

When you name an image file, it’s important to realize that search engines can not read images. The file name will be one of the ways that they understand the image. If you name the image using random letters and numbers, the search engine will not understand what it is. This is why it is important to use intuitive file names when saving images so that people and search engines understand what they see.

Alt text

ALT refers to an attribute in HTML that allows you to give the alternate text to your images if you fail to upload. This was originally intended for people with visual impairment. However, at present, it is used as one way to tell search engines about the image. You can describe the image in ALT text and use related keywords as meaningfully as possible.

Comment on the image

Search engines can also link images to the text around them. You can use photo captions to add relevant text to images around it.

Put pictures

Search engines can link images to the text given around them. It would, therefore, be useful to place the image near a paragraph that is most suitable for what is in the picture.


Although these are some important aspects of image enhancement, there are also many finer points that need to be taken into consideration while improving images such as keyword search, optimizing your body text, improving file size, etc. Since images play a significant role in how people perceive your site and how it performs in search results, it’s important to connect with a company that offers both web design as well as online marketing services to its customers. If you can find such a designer, you will not have to search for another person or company to deal with online marketing.